Newer versions of Go's hardware feature fewer backroom servers and more efficient cameras, software and networking capabilities, substantially cutting the cost of setting up a new store, the person said. People familiar with the program estimate that Amazon spent millions of dollars on the cameras, networking gear and servers in the first store alone. The efforts were aimed at making the existing Amazon Go stores more profitable and the guts of the system cheap enough to entice other retailers, said the person, who requested anonymity to discuss an internal project. The Go team, which recently folded previously separate hardware groups and engineering support staff into a new entity called Physical Retail Technologies, has spent the past two years streamlining the technology. But retail analysts have wondered whether the low margins at a typical corner store chain would offset the costs of the Go technology, a complicated array of cameras and software that figures out what shoppers have grabbed and automatically charges them when they exit. The previously unreported plan to expand Go revives Amazon's original vision of creating full-size grocery stores without checkout lines.Īmazon opened the first Go convenience store at its Seattle headquarters almost two years ago and now operates 21 locations around the US It's not clear how much money the company has lavished on the project, but some of the 1,000 or so people working on it were recently told their cumulative salaries have totaled more than $US1 billion since the project got underway in 2012, the person said.Ĭustomers have praised the Go stores as technical marvels. The company already operates the Whole Foods Market chain and last week confirmed plans to launch a separate supermarket brand, starting with a location in the upscale Woodland Hills neighborhood of Los Angeles. The Go expansion is the e-commerce giant's latest attempt to compete in the $US900 billion ($1.325 trillion) US grocery industry and perhaps other areas of retail, as well. Amazon Fresh is a new grocery store designed from the ground up to offer a seamless grocery shopping experience, whether. The new supermarkets are an extension of the small Amazon Go convenience stores. Amazon Go Grocery offers everything you’d want from a neighborhood grocery storefrom fresh produce, meat, and seafood to bakery items and household essentialsplus easy-to-make dinner options.
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